Catena Media has a three-year partnership with Lee Enterprise and includes all of Lee’s brands.
As an exclusive online sports betting and casino gaming partner, Catena Media is responsible for working at frontpagebets.com .
The website will be Lee’s flagship betting product to host various betting content and post on social media channels.
Ryan Harper, vice president of North America at Catena Media, said. “Lee Enterprise is one of the largest publishers in the United States, and we are pleased to work with them to provide high-quality editorial and advertising betting content to readers across the country.
“Our partnership with Lee allows us to continue to grow and deliver content to more people.
“Our mission is to make sports betting and casino games more accessible and attractive to players. This new collaboration is perfectly aligned with that ambition.”
Lee Enterprise has 77 different markets across 26 U.S. states.
Through this, Malta-based Catena Media will debut in several states, including Missouri, Texas, Minnesota, Alabama, and North Carolina.
Joe Battistoni, vice president of sales and marketing at Lee Enterprise, said. “This partnership with Catena Media allows us to expand our products in this area.
“We look forward to working with Katena Media to provide readers with insightful and informative content on online sports betting and casino games.”
In a recent report, Katena Media reported that 51% of the market participated in online sports betting.
The report also stressed that North America will be the main focus of the company’s expansion in the near future, after the online sports betting market is regulated in more U.S. states.
Earlier this year, rival affiliate Better Collective acquired a more than 5% stake in Catena Media.
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